In late 1970, Bertram Gross published a paper with the ominous title “Friendly Fascism: Model for America”, which he later expanded into a book called Friendly Fascism: The new face of power in America (Evans, 1980). In 1975, in an (as far as I can tell) independent analysis, Joseph Holland also predicted that the US would see the rise of a new and “friendly” form of fascism. Nancy Bancroft took up the idea again in 1982, calling for Marxist scholars to keep an eye on things.
Holland's forecast specified downward social mobility for most Americans; high unemployment; decreased purchasing power; economic scarcity; bitter geographic and racial tensions; social unrest leading to repression of labor and leftist movements; limited, if any, electoral choice; and the orientation of the economy toward global management and defense production. In the seven years since Holland described American fascism, part of his prediction has become reality. The rest does not look out of the question. (Bancroft 1982, p. 155)
That’s more or less Gross’s point as well. While he is by no means a Marxist himself, he would agree with Bancroft’s way of putting it:
Marxist interpretations of fascism differ from non-Marxist ones chiefly by suggesting that fascism is a form of capitalist class rule. In the Marxist view, fascists do not take over or subvert a democratic government. Rather, the existing democratic government itself becomes fascist, to meet new needs of the dominant class. Prior to fascism, democratic forms and ideology partially hide capitalist rule. With fascism, democratic restraints disappear and the class rule of a small elite becomes vastly more exploitative. (Bancroft 1982, p. 155, my emphasis)
The essence of fascism, as Gross puts it, is close ties between big government and big business, through which all real decision-making takes place, under the cover of the meaningless spectacle of popular politics.
The prospect of fascism is actually a perennial theme among commentators on American democracy. Tocqueville intuited the threat of “a new physiognomy of servitude” in the power of the majority. Much of Norman Mailer’s work, starting with The Naked and the Dead in 1948 and intensifying in the 1960s railed against what Simone de Beauvoir (in The Mandarins) had called the “nascent fascism” of American politics, foreign and domestic. Indeed, in his commentary on 9/11 and the War in Iraq, Mailer suggested that fascism is “the natural government for most people” and that the “spreading democracy” might easily “encourage more fascism at home and abroad”. Noam Chomsky, speaking before 9/11, said that “the United States has been in a sort of pre-fascist mood for years … Now, we haven’t had the right person yet … but sooner or later somebody’s going to fill that position.” Bancroft, similarly, talked of “proto-fascism”. All of these people are careful to point out that an “American version of fascism” will differ from the despotism of a Hitler or a Mussolini.
Sources (very rough)
Bancroft, Nancy. "American Fascism: Analysis and Call for Research". Phylon (1960-), Vol. 43, No. 2. (2nd Qtr., 1982), pp. 155-166.
Chomsky, Noam. Understanding Power.
Holland, Joseph. "Marxist Class Analysis in American Society Today" in Sergio Torres and John Eagleson, eds., Theology in the Americas. Maryknoll, N.Y.: brbis Books, 1976)
Mailer, Norm. Why Are We at War.