with apologies to Raoul Vaneigem
"A basic social arrangement in modern society is that the individual tends to sleep, play and work in different places with different co-participants, under different authorities, and without an over-all rational plan. The central feature of total institutions can be described as a breakdown of the barriers ordinarily separating these three spheres of life." (Erving Goffman)
"How do you react to our slogan 'Total Everybody Always'? Have you at last understood that your miserable failure as an individual is proof that you pursue a lost cause?" (Cyril Connolly)
The modern arrangement, we might say, institutes a kind of social immediacy. It gives us different roles in different spheres, and in order to play them we merely have to show up there. This gives us a here and now, unconcerned, for the moment, with everywhere and everyone else. Our words and actions mean something to the others that are present; their effectiveness does not depend on those who are absent.
Our social media, as the name suggests, undo this immediacy, breaking down the ordinary barriers and making our significance in one sphere of life contingent on our actions in the others. For all intents and purposes, we now sleep, work, and play in the same place. "We live in a society," as the saying goes. While we're still physically situated in time and space, we are always "virtually" connected to the same people, subject to the same authority, following the same plan. Total Everybody Always.